Happy Holidays from
HITCH STUDIO
Hitch Design Studio is company that specializes in four different areas: 1. Wedding invitations, save the dates, programs, etc. 2. Wedding planning and rentals 3. Retail sales (cards, gifts, pens, stationery, journals, planners, jewelry, etc.) 4. Logos, websites, marketing materials for businesses. They brought to us four different objectives to choose from, and I chose to come up with a plan to help them book 3 holiday parties for December or January 2015. They do very well advertising on their own, but are looking for fresh ideas and new perspectives.
The budget for this project was $1,000, and the target audience was businesses in and around Brookings who want help planning a holiday party for their employees and/or clients. They may be seeking the entire planning process, or simply rentals or decorations. Because Hitch is mainly known for wedding planning, it may be a surprise for some businesses to learn that they do holiday parties as well. The challenge lies in getting them to see Hitch as a broader party-planning business and to hire or rent because they understand that they have good resources and services and are good at what they do.
My “Big Idea” was to launch a small but effective “Happy Holidays from Hitch” campaign. The concept is as if Hitch were a family, this is like the Holiday card they might send out to friends and neighbors. Hitch already has a good reputation and relevant presence in Brookings and the community of small businesses in the area, so I wanted to capitalize on this.
When a business receives the card, they will look on the back and find information about services, rentals, and Hitch’s unique “build your own budget” pricing. They will also find a special discount on company holiday cards available to them if they choose to hire or rent from Hitch. This serves a dual purpose by also informing businesses that Hitch does graphic design as well, which could lead to future business.